Damon Darlin’s elegy for serendipity perfectly captures what’s wrong with the state of “discovery” on the web and on mobile.
And there is just too much information. We can have thousands of people sending us suggestions each day — some useful, some not. We have to read them, sort them and act upon them. As we pay for them with our time, the human need for surprise presents an opportunity for new businesses. Can someone sort the information and provide the relevant thoughts to the specific person who doesn’t yet know he needs it?
Yes, someone can. We’re working on it.
